Cloud storage services provide elasticity, which means you can scale capacity as your data volumes increase or dial down capacity if necessary. By storing data in a cloud, your organization save by paying for storage technology and capacity as a service, rather than investing in the capital costs of building and maintaining in-house storage networks. You pay for only exactly the capacity you use. While your costs might increase over time to account for higher data volumes, you don’t have to overprovision storage networks in anticipation of increased data volume.